HOW DYNAMIC PRESENTATION IS SHAPING PERSONALISATION IN THE TRAVEL INDUSTRY

How dynamic presentation is shaping personalisation in the travel industry   By Branchspace | 20th May 2019 Personalisation, as applied to online retailing, is no longer an optional strategy. The best retailers make significant investments into platforms that offer real-time, personalised and contextually relevant offers to their users. The bottom-line benefits are clear: Amazon says [...]