AER LINGUS

DIGITAL PSS EVOLUTION STRATEGY

THE CHALLENGE 

Leveraging Aer Lingus in-house legacy PSS platform, Astral, and Datalex TDP to develop a state-of-the-art and fit-for-purpose digital retail and distribution platform.

OUR ROLE IN THE PROJECT

Aer Lingus partnered with Branchspace to design a high-level platform vision for future-proofing Astral in combination with modern technologies. Using a structured analysis and recommendation forming process, we provided Aer Lingus with a Digital PSS evolution strategy, outlining:

  • The target landscape of the capabilities that must be met to ensure the platform is ‘fit-for-purpose’ for digital retail and distribution over the next 10+ years
  • A gap analysis and the initiatives prioritisation plan
  • The solution design with a high-level estimation of the solution’s cost, benefits and impact of key building blocks
  • The delivery strategy, including the complexity optimisation and the value/technical dependencies

RESULTS

Following our partnership, Aer Lingus has a transformative set of concrete projects and initiatives aimed at developing a platform for serving its evolving business needs throughout the next decade, including a high-level implementation path and business case.