Digital Experience Platform

HOW DYNAMIC PRESENTATION IS SHAPING PERSONALISATION IN THE TRAVEL INDUSTRY

How dynamic presentation is shaping personalisation in the travel industry   By Branchspace | 20th May 2019 Personalisation, as applied to online retailing, is no longer an optional strategy. The best retailers make significant investments into platforms that offer real-time, personalised and contextually relevant offers to their users. The bottom-line benefits are clear: Amazon says [...]

FROM THE INTERNET BOOKING ENGINE TO DIGITAL EXPERIENCE PLATFORMS

From the Internet Booking Engine to Digital Experience Platforms by Michael Huynh | 9th December 2018 Although 2020 is not far into the future and self-driving cars have arrived, we notice that our airline industry has not yet fully let go of the 1990’s term “Internet Booking Engine” (IBE).  For many airlines, it remains a term [...]