Digital Experience Platform

HOW DYNAMIC LAYOUT CAN BE USED TO BOOST PERSONALISATION ONLINE

How Dynamic Layout can be used to boost personalisation in the travel industry By Branchspace | 21th June 2019 The term “dynamic layout” relates to an approach used by online retailers to dynamically influence the structure of the user interface (UI), such as the screen or screen components, based on real-time attributes including the [...]

HOW DYNAMIC PRESENTATION IS SHAPING PERSONALISATION IN THE TRAVEL INDUSTRY

How dynamic presentation is shaping personalisation in the travel industry   By Branchspace | 20th May 2019 Personalisation, as applied to online retailing, is no longer an optional strategy. The best retailers make significant investments into platforms that offer real-time, personalised and contextually relevant offers to their users. The bottom-line benefits are clear: Amazon says [...]

FROM THE INTERNET BOOKING ENGINE TO DIGITAL EXPERIENCE PLATFORMS

From the Internet Booking Engine to Digital Experience Platforms by Michael Huynh | 9th December 2018 Although 2020 is not far into the future and self-driving cars have arrived, we notice that our airline industry has not yet fully let go of the 1990’s term “Internet Booking Engine” (IBE).  For many airlines, it remains a term [...]