Monthly Archives: September 2019

HOW TO TAILOR USER EXPERIENCE FOR FARE FAMILIES

How to tailor user experience for fare families By Mark Otero | 11th September 2019 Airlines looking to maximise the effectiveness of fare families should focus on improving their user experience. Engaging with user experience means weighing up the importance of fare brand identity, giving the users the ability to compare fare brands and [...]

HOW TO TAILOR USER EXPERIENCE FOR FARE FAMILIES2020-07-17T10:49:11+00:00

USING DATA TO DELIVER PERSONALISED EXPERIENCES

LEVERAGING DATA TO DELIVER PERSONALISED EXPERIENCES By Branchspace | 26th September 2019 At this year's World Aviation Festival, our CTO - David Turton discussed how dynamic user experiences can complement sophisticated dynamic pricing techniques. He shared some best practices from thought-leading travel retailers and explained: Why presentation matters What dynamic presentation is How [...]

USING DATA TO DELIVER PERSONALISED EXPERIENCES2020-07-17T10:49:11+00:00