Monthly Archives: May 2020

INCENTIVISING WITH RELEVANT AND CONTEXTUALISED ANCILLARY PRODUCTS

INCENTIVISING WITH RELEVANT AND CONTEXTUALISED ANCILLARY PRODUCTS By Branchspace | 28 May 2020 Over the last decade, ancillary products have increasingly become a significant portion of airline sales, and contribute anywhere between 10-40% to overall revenue. Often, an airline's success or failure can rest solely on sales of bags and seats.  Faced [...]

INCENTIVISING WITH RELEVANT AND CONTEXTUALISED ANCILLARY PRODUCTS2020-07-24T00:17:02+00:00

UNPACKING ANCILLARIES: INTRODUCING FLEXIBILITY AND SLAS

UNPACKING ANCILLARIES: INTRODUCING FLEXIBILITY AND SLAs By Branchspace | 21 May 2020 One of the long-aired grievances with airlines is the hidden fees passengers encounter in their journey up to departure. The experience is universal, and for that reason, some Hollywood comedies latch onto scenes where charges for excess baggage weight cause [...]

UNPACKING ANCILLARIES: INTRODUCING FLEXIBILITY AND SLAS2020-07-24T00:20:41+00:00

DITCHING DARK UX FOR CONTEXTUALISED DX

DITCHING DARK UX & IRRELEVANT SELLING: IMPROVING TRAVEL DX WITH CONTEXTUALISATION By Branchspace | 19 May 2020 Years of competition with the low-cost model have encouraged various cost-reduction and ancillary revenue maximisation practices to become somewhat industry standard, to the customer's detriment.  Our analysis has identified four complex barriers to creating an [...]

DITCHING DARK UX FOR CONTEXTUALISED DX2020-07-24T00:30:31+00:00

FLEXIBILITY AS THE REMEDY FOR POST-PANDEMIC UNCERTAINTY

FLEXIBILITY AS THE REMEDY FOR POST-PANDEMIC CONSUMER UNCERTAINTY By Branchspace | 15 May 2020 Facing unprecedented market conditions caused by the Covid-19 pandemic, airlines recently decided to relax fare conditions to address travel restrictions introduced by local governments. In most cases, these relaxed fare conditions are temporary and are adjusted from time [...]

FLEXIBILITY AS THE REMEDY FOR POST-PANDEMIC UNCERTAINTY2020-07-24T00:33:07+00:00

CUSTOMER-CENTRIC REBOOKING AND CANCELLATION

REWARDING WITH VOUCHERS: A CUSTOMER-CENTRIC APPROACH TO REBOOKING AND CANCELLATION By Branchspace | 08 May 2020 If we look to the most recent major crises (the 9/11 attacks and the Eyjafjallajökul ash cloud), the severity of their impact on the travel industry does little to prepare us for how radically coronavirus has [...]

CUSTOMER-CENTRIC REBOOKING AND CANCELLATION2020-07-24T00:36:31+00:00