Crisis Series

WHAT IF: AIRLINES SOLD INSPIRED TRIP EXPERIENCES

WHAT IF: AIRLINES SOLD INSPIRED TRIP EXPERIENCES? By Branchspace & InteRES | 27 August 2020 Travel is evolving rapidly in 2020. After both leisure and business travel ground to a halt earlier this year, travel corridors, phased re-openings and general customer uncertainty saw an understandable shift in travel arrangements. While some vacationers flocked to [...]

WHAT IF: AIRLINES SOLD INSPIRED TRIP EXPERIENCES2020-08-27T09:26:35+00:00

OFFSETTING CO2 EMISSIONS: OUTFITTING DIGITAL TOUCHPOINTS TO “REDUCE THE DRAG”

OFFSETTING CO2 EMISSIONS: OUTFITTING DIGITAL TOUCHPOINTS TO REDUCE DRAG By Branchspace | 12 June 2020 Although the aviation industry is accountable for only 2% of all human-induced CO2 emissions, its share is both rapidly growing beyond expectation and directly dangerous on a higher level of the atmosphere. The civil response that [...]

OFFSETTING CO2 EMISSIONS: OUTFITTING DIGITAL TOUCHPOINTS TO “REDUCE THE DRAG”2020-07-24T00:11:00+00:00

ACCELERATING TO NORMALITY WITH LOYALTY INCENTIVES

ACCELERATING TO NORMAL WITH LOYALTY INCENTIVES By Branchspace | 9 June 2020 In the gradual return to recovery, and with the likelihood of only partial network reopenings, airlines will need to incentivise passengers to fly without appearing to limit options. After a spring of cancelled flights, the "new normal" we encounter post-COVID-19 [...]

ACCELERATING TO NORMALITY WITH LOYALTY INCENTIVES2020-07-24T00:14:05+00:00

INCENTIVISING WITH RELEVANT AND CONTEXTUALISED ANCILLARY PRODUCTS

INCENTIVISING WITH RELEVANT AND CONTEXTUALISED ANCILLARY PRODUCTS By Branchspace | 28 May 2020 Over the last decade, ancillary products have increasingly become a significant portion of airline sales, and contribute anywhere between 10-40% to overall revenue. Often, an airline's success or failure can rest solely on sales of bags and seats.  Faced [...]

INCENTIVISING WITH RELEVANT AND CONTEXTUALISED ANCILLARY PRODUCTS2020-07-24T00:17:02+00:00

UNPACKING ANCILLARIES: INTRODUCING FLEXIBILITY AND SLAS

UNPACKING ANCILLARIES: INTRODUCING FLEXIBILITY AND SLAs By Branchspace | 21 May 2020 One of the long-aired grievances with airlines is the hidden fees passengers encounter in their journey up to departure. The experience is universal, and for that reason, some Hollywood comedies latch onto scenes where charges for excess baggage weight cause [...]

UNPACKING ANCILLARIES: INTRODUCING FLEXIBILITY AND SLAS2020-07-24T00:20:41+00:00