Crisis Series

OFFSETTING CO2 EMISSIONS: OUTFITTING DIGITAL TOUCHPOINTS TO “REDUCE THE DRAG”

OFFSETTING CO2 EMISSIONS: OUTFITTING DIGITAL TOUCHPOINTS TO REDUCE DRAG By Branchspace | 12 June 2020 Although the aviation industry is accountable for only 2% of all human-induced CO2 emissions, its share is both rapidly growing beyond expectation and directly dangerous on a higher level of the atmosphere. The civil response [...]

OFFSETTING CO2 EMISSIONS: OUTFITTING DIGITAL TOUCHPOINTS TO “REDUCE THE DRAG”2020-11-04T16:12:16+00:00

ACCELERATING TO NORMALITY WITH LOYALTY INCENTIVES

ACCELERATING TO NORMAL WITH LOYALTY INCENTIVES By Branchspace | 9 June 2020 In the gradual return to recovery, and with the likelihood of only partial network reopenings, airlines will need to incentivise passengers to fly without appearing to limit options. After a spring of cancelled flights, the "new normal" we [...]

ACCELERATING TO NORMALITY WITH LOYALTY INCENTIVES2020-11-04T16:39:53+00:00

INCENTIVISING WITH RELEVANT AND CONTEXTUALISED ANCILLARY PRODUCTS

INCENTIVISING WITH RELEVANT AND CONTEXTUALISED ANCILLARY PRODUCTS By Branchspace | 28 May 2020 Over the last decade, ancillary products have increasingly become a significant portion of airline sales, and contribute anywhere between 10-40% to overall revenue. Often, an airline's success or failure can rest solely on sales of bags and [...]

INCENTIVISING WITH RELEVANT AND CONTEXTUALISED ANCILLARY PRODUCTS2020-11-05T06:34:38+00:00

UNPACKING ANCILLARIES: INTRODUCING FLEXIBILITY AND SLAS

UNPACKING ANCILLARIES: INTRODUCING FLEXIBILITY AND SLAs By Branchspace | 21 May 2020 One of the long-aired grievances with airlines is the hidden fees passengers encounter in their journey up to departure. The experience is universal, and for that reason, some Hollywood comedies latch onto scenes where charges for excess baggage [...]

UNPACKING ANCILLARIES: INTRODUCING FLEXIBILITY AND SLAS2020-11-05T06:38:31+00:00

DITCHING DARK UX FOR CONTEXTUALISED DX

DITCHING DARK UX & IRRELEVANT SELLING: IMPROVING TRAVEL DX WITH CONTEXTUALISATION By Branchspace | 19 May 2020 Years of competition with the low-cost model have encouraged various cost-reduction and ancillary revenue maximisation practices to become somewhat industry standard, to the customer's detriment.  Our analysis has identified four complex barriers to [...]

DITCHING DARK UX FOR CONTEXTUALISED DX2020-11-05T07:52:34+00:00