Digital Experience Platform

REINFORCEMENT LEARNING

IMPROVING PERSONALISATION WITH REINFORCEMENT LEARNING By David Turton | 19 November 2020 For retailers looking to personalise their digital offering, significant gains can be achieved with a rule-based approach combined with effective analytics, or even better with an integrated A/B testing framework. However, this approach comes with its challenges, for example: Even with significant [...]

REINFORCEMENT LEARNING2020-11-19T14:50:59+00:00

PORTAL REDESIGN

4 TIPS FOR YOUR AIRLINE PORTAL REDESIGN By Mark Otero | 12 November 2020 After years of travel techs extolling the virtues of user-centricity, airline teams have started to place new emphasis on their user experience and building in-house UX teams. In more ways than one, the pandemic has accelerated this tone shift, and [...]

PORTAL REDESIGN2020-11-17T10:40:45+00:00

DRIVE CONVERSION WITH DYNAMIC MESSAGING

DRIVE CONVERSION WITH DYNAMIC MESSAGING By Branchspace | 31st July 2019 Online shoppers are familiar with dynamic messaging – the personalised and customised messages which appear on desktop or mobile websites. The messages are based on context and real-time data, alerting shoppers to price changes, supply constraints and popularity. All the major online retailers [...]

DRIVE CONVERSION WITH DYNAMIC MESSAGING2020-11-05T09:00:04+00:00

HOW DYNAMIC PRESENTATION IS SHAPING PERSONALISATION IN THE TRAVEL INDUSTRY

HOW DYNAMIC PRESENTATION IS SHAPING PERSONALISATION IN THE TRAVEL INDUSTRY   By Branchspace | 20th May 2019 Personalisation, as applied to online retailing, is no longer an optional strategy. The best retailers make significant investments into platforms that offer real-time, personalised and contextually relevant offers to their users. And evidently  the bottom-line benefits are clear: [...]

HOW DYNAMIC PRESENTATION IS SHAPING PERSONALISATION IN THE TRAVEL INDUSTRY2020-11-05T09:08:35+00:00

FROM THE INTERNET BOOKING ENGINE TO DIGITAL EXPERIENCE PLATFORMS

FROM THE INTERNET BOOKING ENGINE TO DIGITAL EXPERIENCE PLATFORMS by Michael Huynh | 9th December 2018 Although 2020 is not far into the future and self-driving cars have arrived, we notice that our airline industry has not yet fully let go of the 1990’s term “Internet Booking Engine” (IBE).  For many airlines, it remains a term [...]

FROM THE INTERNET BOOKING ENGINE TO DIGITAL EXPERIENCE PLATFORMS2020-11-05T09:14:28+00:00