Digital Experience Platform

DRIVE CONVERSION WITH DYNAMIC MESSAGING

Drive conversion with Dynamic Messaging By Branchspace | 31st July 2019 Online shoppers are familiar with dynamic messaging – the personalised and customised messages which appear on desktop or mobile websites. The messages are based on context and real-time data, alerting shoppers to price changes, supply constraints and popularity. All the major online retailers [...]

BOOST PERSONALISATION WITH DYNAMIC LAYOUT

How Dynamic Layout can be used to boost personalisation in the travel industry By Branchspace | 21th June 2019 The term “dynamic layout” relates to an approach used by online retailers to dynamically influence the structure of the user interface (UI) - such as the screen or screen components.  Changes to the UI are [...]

HOW DYNAMIC PRESENTATION IS SHAPING PERSONALISATION IN THE TRAVEL INDUSTRY

How dynamic presentation is shaping personalisation in the travel industry   By Branchspace | 20th May 2019 Personalisation, as applied to online retailing, is no longer an optional strategy. The best retailers make significant investments into platforms that offer real-time, personalised and contextually relevant offers to their users. And evidently  the bottom-line benefits are clear: [...]

FROM THE INTERNET BOOKING ENGINE TO DIGITAL EXPERIENCE PLATFORMS

From the Internet Booking Engine to Digital Experience Platforms by Michael Huynh | 9th December 2018 Although 2020 is not far into the future and self-driving cars have arrived, we notice that our airline industry has not yet fully let go of the 1990’s term “Internet Booking Engine” (IBE).  For many airlines, it remains a term [...]