HOW TRAVEL RETAIL BENEFITS FROM HEADLESS COMMERCE By Radu Iliescu | 16 April 2021 As an e-commerce manager, one of your many goals is hitting conversion targets with a next-level customer experience. Popular eCommerce platforms for retail goods have traditionally offered out of the box UIs which enable retailers to undertake a level of [...]
4 TIPS FOR YOUR AIRLINE PORTAL REDESIGN By Mark Otero | 12 November 2020 After years of travel techs extolling the virtues of user-centricity, airline teams have started to place new emphasis on their user experience and building in-house UX teams. In more ways than one, the pandemic has accelerated this tone shift, and [...]
HOW TO TAILOR USER EXPERIENCE FOR FARE FAMILIES By Mark Otero | 11th September 2019 Airlines looking to maximise the effectiveness of fare families should focus on improving their user experience. Engaging with user experience means weighing up the importance of fare brand identity, giving the users the ability to compare fare brands and [...]