LUFTHANSA GROUP

DIGITAL TRANSFORMATION PROGRAMME

THE CHALLENGE 

Consolidate all Lufthansa Group network carriers – Lufthansa, Brussels Airlines, Swiss and Austrian Airlines – onto a common industry-leading digital retail distribution and servicing platform.

OUR ROLE IN THE PROJECT

Appointed as Lufthansa’s key domain consulting partner, our team took up a number of key roles within their 4+ year digital transformation programme, supporting:

The Solution Sourcing & Definition phase

  • Project business case development
  • 30+ provider evaluation of next Generation Digital Selling and Servicing Platform (RFI/RFP)
  • Leadership of functional teams in the areas of eCommerce, booking, fares and merchandising
  • Leadership of the systems integration team

The Implementation phase

  • Solution architecture and requirements analysis in the areas of Offer Management, Order Management, Payment, Check-in and Disruption Handling

RESULTS

Our on-site architects acted as a hands-on extension to the Lufthansa Group internal teams, providing deep subject matter expertise in interactions with airline stakeholders and various solution providers.

 CUSTOMER FEEDBACK

“We chose to partner with Branchspace based on their experience within the airline industry and the team didn’t disappoint. They provided valuable insights on the software products we are using and brought specialised expertise to the project. But it wasn’t just about the new knowledge. One thing I liked was their excellent working and getting it done attitude. They are a trusted partner for us.”

Wolfgang Reuthner
Head of Solution Design and Implementation, Lufthansa