What We Do

We help airlines and travel companies create, test and implement new ideas – from initial concept and UX design to prototype development. Our forward-thinking team can help you evaluate your website’s UX, overcome any usability issues and create a unified and superior digital experience.
A core competence of Branchspace is that we know how businesses within the travel domain operate. We understand their infrastructure and technological hurdles and complexities. By combining this knowledge with our state-of-art UX expertise, we create bespoke ‘human-centric’ applications for the travel industry.

UX DESIGN THINKING FOR
TRAVEL RETAIL

Leveraging Branchspace’s deep domain expertise, we apply design thinking principles to solve for the complexities and regulatory constraints in travel.

RESEARCH & DEFINE:
We start all our projects by conducting in-depth research to understand your users’ needs, goals and pain points. During this step, we will assess your functional capabilities compared to best-in-class travel retail experiences. Our UX experts will, then, work closely with your teams to identify key gaps and usability issues in the transactional flow.

SERVICE DESIGN & CONCEPTUALISATION:
Once we gain a solid understanding of your objectives and technology hurdles, we begin to create the service design and concept across all channels. We apply our research findings and domain knowledge to create an integrated and human-centric service for the travel retail ecosystem.

UX DESIGN & PROTOTYPING:
We will design and build the best digital solution for your business aligned with your objectives and travellers’ needs. At this stage, our team will provide you with the visual designs and high fidelity wireframes for all touchpoints. Once approved, they will form the foundation of the prototype development process. We use clickable prototypes and modern frameworks such as ReactJS to enable efficient coding, reusability and portability.

ux design thinking for travel

Recent Projects

aegean ux design seat reservation

AEGEAN AIRLINES
ONLINE SEAT RESERVATION EXPERIENCE

Designed a reservation seat experience for Aegean Airlines that allows its customers to select their preferred seat, for a fee or free, before their flight.

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S7 airline digital capability review design

S7 AIRLINES
DIGITAL CAPABILITY REVIEW

Conducted an extensive review of S7 digital capabilities against leading airlines in order to shape its product marketing roadmap for the next 3 years.

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Have a project in mind?

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