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Flexibility as the remedy for post-pandemic consumer uncertainty
By making airline fare policies more flexible across all traveller segments.
Unpacking ancillaries: introducing flexiblity and SLAs
Additionally, while complexities around ancillary products may include some relatively minor areas for improvements, acknowledging their
Incentivising with relevant and contextualised ancillary products
Ancillaries have taken the lion's share of airline revenues. How you build and incentivise with relevant ancillary products ultimately determines your revenue share.
Accelerating to normal with loyalty incentives
Frequent flyer programmes reward returning customers. Revamping airline loyalty incentives with flexibility could accelerate initial bookings.
Offsetting CO2 emissions: outfitting digital touchpoints to "reduce the drag"
Reducing an airline's carbon footprint can be a project shared with customers by embedding products for offsetting CO2 emissions
What If: airlines sold inspired trip experiences
What if airlines enhanced their portfolio outside of flights and ancillaries to be more relevant, inspiring and convenient for their customers? What if airlines served compelling, contextualised offers for non-airline products, accommodation and services?
