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Discover 5 key reads on sustainability in travel and aviation this month – from SAF initiatives and industry reports to interactive climate tools.

According to IATA, global air passenger demand reached record high in 2024 with a total full-year traffic rising by 10.4% compared to 2023 – or 3.8% above pre-pandemic (2019) levels. As the industry welcomes this positive dynamic, we also need to ask ourselves how we will balance this growth with our short- and long-term sustainable goals. In 2021, the World Economic Form warned the world that although aviation represents around 2-3% of global CO2 emissions today, this number could rise to 22% by 2050 as more people are able to fly and other industries decarbonize quicker and more efficiently. Aviation therefore needs to come up with more sustainable alternative business models to keep operating and growing while minimising its impact on the Planet. In the words of Shashank Nigam, CEO of SimpliFlying, the industry will “need refreshed models that can share with everyone the magic of flying”. In this context, we have looked at how airlines are incorporating alternative models such as Circular Economy principles into their operations and sustainability plans. We have reviewed the ESG reports and announcements published by various airlines across the globe and have found that airlines are taking a variety of actions to implement Circular Economy concepts, focusing on reducing waste, increasing recycling, reusing materials, and replacing single-use items with more sustainable alternatives.

Last week, the Mobile World Capital (MWC) Barcelona 2025 gathered industry leaders, tech innovators and digital disruptors to explore the future of mobile innovation, digital transformation and customer experience. With thousands of exhibitors and sessions covering everything from predictive AI to next-gen digital experiences, it was an essential event for staying ahead in airline technology. Branchspace’s Dorota Ziajka, Product Manager for Triplake On the Go, attended MWC and shared her biggest takeaways from the event.

Sustainability is shaping the future of travel and aviation. As the industry evolves, so do the challenges and opportunities in responsible travel, accessibility, and innovation.At Branchspace, we’re committed to helping airlines navigate this transformation, so we’ve rounded up five must-read articles this month - from the push for low-emission aviation to making digital travel more accessible.Here’s what’s making an impact in March.

We are thrilled to announce that Branchspace has been featured in the prestigious FT1000: Europe’s Fastest Growing Companies 2025 ranking, compiled by the Financial Times in partnership with Statista. This recognition underscores our commitment to innovation and excellence in the airline digital retailing sector.

The IATA World Data Symposium 2025 in Dublin took off in style with the energy of Irish drums and dance, setting the stage for two days of high-impact discussions on how data, AI, and technology are reshaping aviation.