At Branchspace, we believe that as a trusted technology partner for travel companies we have a role to play in supporting the industry’s efforts towards decarbonisation. There are many ways technology and digital transformation can support aviation’s global NetZero goals and we are determined to help our customers and their users on their journey to more environmentally friendly travels.
The demand for more sustainable practices in the travel industry keeps growing, recent studies show that 75% of global travellers want to travel more sustainably. As consumers turn to brands that prioritise environmental and social causes, Gen Z and Millennials are driving the shift towards more conscious travel choices. A truly holistic approach to sustainability is needed to build trust with environmentally conscious customers and stay relevant for new generations.
Over the last few years, airlines have been focusing increasingly on ESG and Sustainability, making a conscious effort to meet consumers eco-expectations and looking for ways to mitigate the environmental impacts of travel. Some great initiatives have already been launched by the most forward-looking airlines such as:
- WizzAir with their sustainability ambassador programme, which involves staff across the whole company, promoting a truly holistic approach to environmental strategy.
- Qantas with the inauguration of their Green Tier programme, recognising and rewarding Frequent Flyer members for making sustainable choices.
- KLM with their Sustainability Onboard initiatives, focusing on the simple but impactful changes that can be made as part of the customer’s in-flight experience.
More examples could be listed here as more and more actors are getting involved in this shift towards sustainable travel.
We believe that the next step on this transformative journey will be to build truly holistic ESG and Sustainability strategies, moving away from isolated or disjointed initiatives and towards a truly integrated approach. These strategies should look at empowering customers to make more conscious travel decisions, turning staff into real sustainability champions and going even further including interactions with local, regional and global communities across all areas of operations.
At Branchspace, we are convinced that digital transformation can be a key driver of progress. Using digital technology can help support your vision for a truly holistic ESG strategy across all touch points in your interactions with customers, staff and other stakeholders. Our solutions can help promote new initiatives, incentivize customers and staff, and create awareness around key sustainability topics.
With our expertise in airline technology combined with our passion for sustainability we can help you bring your ESG plans to life. Why not use our Triplake on-the-go solutions to create a loyalty app for conscious travellers or imagine new applications dedicated to your staff and drive awareness and engagement across your teams? Together we can make ESG fun for travellers through gamification and innovative reward programmes, looking at incentives to reduce baggage weight, choose more sustainable meal options or even adopt an intermodal mindset...
By giving you the tools to engage stakeholders better and really integrate and expose your initiatives to different touchpoints, we can help increase the real impact of your ESG plans.
“Caring for People and Planet” is one of Branchspace’s 6 core values and we strive to incorporate this in everything we do. Conscious that our activities will impact others and the world we live in, we want to be part of the industry’s shift towards better, more sustainable travel practices. Looking at the market trends for sustainable travel is key to shape an impactful sustainability improvement plan that meets the concerns of our partners and their customers. We take these new needs into account when thinking about our product development roadmap as well as our continuous improvement plans around people and business practices.
