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Air Mauritius' Digital Transformation Journey

In the ever-changing landscape of aviation, delivering a seamless online experience is no longer optional—it’s essential. That’s why Air Mauritius partnered with Branchspace – digital reinvented to reimagine their website with Triplake Digital Web, blending cutting-edge technology with customer-first thinking.

Key Highlights of the New Website include an Enhanced User Interface (UI), Improved Navigation, Localised and Personalised Content, Multilingual Support, Rich Media, Mobile Optimisation, Faster Load Times and a Revamped Kestrelflyer (Loyalty) Portal.

This update is more than a refresh—it’s a commitment to making every step of your journey, from planning to booking, as enjoyable as possible.

Bringing Generative AI to Life

During the World Aviation Festival, we spoke with Youvraj Seeam, Manager E-Commerce at Air Mauritius, who shared an exciting sneak peek into the future of their digital journey:

"We will introduce a virtual assistant powered by generative AI, designed to simplify customer queries and at a later stage, even assist with bookings. This is about meeting our customers where they are, on the website or their phones."

This innovation is set to elevate how Air Mauritius interacts with travellers, making it easier than ever to plan the perfect trip.

Building a Seamless Customer Journey

The partnership focused on more than aesthetics—it’s about practicality. From tailored landing pages to streamlined booking tools, the new website is designed to make travel planning effortless:

"The new features give customers greater flexibility and control while reducing the time and effort needed to book. It’s about clarity, convenience, and making their journey as smooth as possible."

This shift is already making an impact, ensuring every traveller feels valued from the start of their booking journey.

Results That Speak for Themselves

The revamped website is already delivering good results, with direct online sales accounting for more than 15% of the total sales. Beyond the numbers, it’s helping customers connect with the spirit of Mauritius, the island destination, before their journey begins:

"The new site ensures a consistent and premium experience—it’s about creating a journey that feels uniquely Mauritius, even online."

This isn’t just about launching a new platform. It’s about creating a space that connects travellers to the heart of Mauritius from the very first click.

Triplake, our powerful airline-specific digital platform, has been the backbone of this transformation, enabling the creation of a modern, scalable, and intuitive online presence. This isn’t just about launching a new platform. It’s about creating a space that connects travellers to the heart of Mauritius from the very first click.

At Branchspace, we’re proud to have been part of this journey. Together, with the power of Triplake, we’ve created something that’s not just functional, but meaningful—a digital gateway to the beauty of Mauritius.