Job Title
Content Marketing Specialist
The Role
What we
are looking for
The key goal of this role is to create compelling, SEO-optimised content that drives organic traffic, enhances brand visibility, and supports Branchspace's marketing objectives. You will be responsible for producing high-quality blogs, editing and creating content across multiple formats, and developing strategies to capture leads while supporting sales initiatives.
Location:
- Lisbon, Portugal (preferred) – UK considered for the right candidate
What the
role involves
You will be responsible for:
- Blog Writing & Content Creation:
- Researching and writing engaging, SEO-friendly blog posts tailored to our target audience and aligned with Branchspace’s content strategy.
- Developing content calendars and ensuring consistent delivery of high-quality articles.
- Collaborating with internal teams to source insights, ideas, and expertise to enrich written content.
- SEO Management:
- Conducting keyword research to identify opportunities for organic traffic growth.
- Optimising blog posts, landing pages, and website content for search engines.
- Monitoring performance metrics and refining strategies to improve rankings and engagement.
- Content Editing & Strategy:
- Editing and refining content across formats to ensure clarity, quality, and alignment with brand guidelines.
- Repurposing existing content into different formats, such as infographics, guides and social media posts.
- Ensuring all content produced supports broader marketing goals and resonates with the target audience.
- Lead Generation Strategy & HubSpot Management:
- Developing and executing strategies to capture and nurture leads through content and campaigns.
- Adding leads generated from events, campaigns, and other activities into HubSpot while maintaining accurate and up-to-date records.
- Collaborating with sales and marketing teams to align lead generation efforts with overall business goals.
- Content Distribution & Promotion:
- Supporting email marketing campaigns by crafting engaging copy and content.
- Promoting content across social media platforms to maximise reach and engagement.
- Analysing campaign performance and adjusting strategies for continuous improvement.
- Marketing & Sales Support:
- Assisting in the creation of case studies, whitepapers, and other marketing collateral.
- Providing proofreading and quality assurance for marketing materials.
- Keeping content archives and toolkits organised and up to date.
What experience is required
You have:
- At least 3 years of experience in content marketing and SEO-focused activities, with a demonstrated ability to build processes and workflows from the ground up.
- Extensive experience managing and optimising social media campaigns.
- Proven expertise in using data-driven methodologies to create scalable and measurable content strategies.
- In-depth knowledge of the sales cycle and marketing frameworks, including lead generation and nurturing methodologies.
- Hands-on experience with CRM tools such as HubSpot and familiarity with analytics platforms like Google Analytics, SEMrush, or Ahrefs.
- Experience with CMS platforms (eg. Webflow) and general affinity with digital technology and travel.
- Experience in fast-paced, customer-centric environments, ideally within retail or e-commerce.
- Familiarity with the aviation or travel industries is a strong plus.
- Bachelor's degree in Marketing, Business, or a related field
We Offer
What we offer
Ready to apply?
If you think this role is for you, please apply by emailing your CV to jobs@branchspace.com
